Industry News | January 17, 2013

Nestlé Toll House Cafe by Chip Ups the Ante in Saudi Arabia

Nestlé Toll House Café by Chip, a premium dessert destination franchise concept, announced the grand opening of its second café in the Kingdom of Saudi Arabia.

The location is part of a larger deal to bring nearly 50 cafes throughout the country within the next 10 years by the Emad Al Aboud Group, which became master franchisees of the brand in December 2010.

“We have created a café experience unlike any other, and we are excited to offer the ultimate dessert destination to consumers and business-minded individuals on an international level,” says Ziad Dalal, founder and president of Nestlé Toll House Café by Chip.

“The Emad Al Aboud Group is expanding our brand in the Kingdom of Saudi Arabia, and we know their reputation of fine service and exceptional business practices will be on display in each Nestlé Toll House Café by Chip location they open throughout the country,” he adds.

The company’s Kingdom of Saudi Arabia location marks the brand’s 11th café in the Middle East. With more than 100 locations open worldwide, the opening by the Emad Al Aboud Group is part of a larger strategic plan to expand the brand’s presence internationally, as well as to key markets across the United States.

"We are aggressively growing our brand, and the agreement with the Emad Al Aboud Group shows our dedication to bring high-quality desserts to consumers worldwide,” says Dalal, who added that the brand is sure to impress new and longtime fans.

Nestlé Toll House Café by Chip presents a proven business opportunity for individuals seeking to invest in a world-class brand. Seeking potential single- and multiunit franchisees, as well as master and area developers, the company is looking to award franchises to individuals who possess an entrepreneurial spirit, passion for the brand, and are committed to providing quality and service.