Industry News | May 28, 2008

Nestlé USA and Jamba Juice Launch New Drinks

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Nestlé USA, part of Nestlé, S.A., and Jamba Juice announced the launch of a line of Jamba ready-to-drink beverages made with real fruit and boosted with extra nutrients.

Jamba Smoothies and Jamba Juicies are now available in major grocery retailers, convenience stores and select Jamba Juice store locations in eight Western states: California, Oregon, Utah, Nevada, Arizona, Idaho, Washington, and Colorado. Confirmed retail accounts include Target, Safeway, Albertsons, Ralph’s, 7-Eleven, Raley’s, and Walgreens.

The 2008 Jamba ready-to-drink product line includes three Jamba Smoothies and three Jamba Juicies. The smoothies are named Strawberries Wild w/Energy Boost, Orange Dream Machine w/Immunity, and Banana Berry w/Heart Healthy Boost. The Juicies are Orange Strawberry Banana w/Protein Boost, Mango Orange Peach w/Fiber Boost, and Very Berry w/Calcium Boost.