Industry News | August 10, 2011

Nestle Waters’ Campaign is Hooked on Health

Nestle Waters North America, on behalf of its six sparkling regional spring water brands – ArrowheadDeer ParkIce MountainOzarkaPoland Spring, and Zephyrhills – announced the findings from its recent survey. The survey complements a new breakthrough online and social media campaign called Nature's Fix, promoting Nestle Waters' sparkling spring water and encouraging consumers to get hooked on healthy habits.

Americans almost universally agree (97 percent) that getting hooked on good habits starts with making smarter choices in life. And while it's clear that consumers are willing to make a positive change, nine out of 10 (88 percent) of those polled say they find it easier to break a bad habit when they can replace it with a good one.

The survey also cited that two in five Americans (41 percent) polled consider fruit juice the best replacement for soda in their diets. Switching one caloric beverage for another, however, points to the need for further public information. While the study found more than eight in 10 Americans drink soda, one-quarter of those who do indicated they would be open to replacing soda in their diets with naturally flavored sparkling water, which is an example of a small change that can make a big difference.  

Nestle Waters' sparkling spring water, made from all natural ingredients, with zero calories and no artificial ingredients, is a smart beverage choice in a sometimes confusing beverage category.  

"The new Nature's Fix campaign aims to communicate the natural attributes of the regional spring water sparkling brands, which offer refreshment without unwanted baggage," says Carolina Rodriguez, senior brand manager, Nestle Waters' Regional Spring Water Brands. "The campaign takes a positive and humorous approach by introducing forest creatures who work together to get people hooked. These animals are uniquely qualified for the task because, like all three sparkling spring water ingredients, they are simple and natural. Their individual personalities and admirable perseverance will all be revealed to consumers throughout different engaging executions such as banners, videos, and Facebook."

Sweetened caloric beverages can contribute to excess weight and Nestle Waters believes that its sparkling spring water brands offer an ideal solution: apply one simple change to your daily diet by replacing caloric beverages with sparkling spring water and get hooked on something good.