Industry News | April 7, 2008

New BBQ Sirloin Burger at Jack in the Box

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Available now, Jack in the Box's (NYSE: JBX - News)new BBQ Bacon Sirloin Burger features a seasoned, 100 percent sirloin patty on a bakery-style bun with bacon, American cheese, onion rings and a tangy BBQ sauce. "The 100% Sirloin Burger has been so popular with our guests that we decided to expand the product line," said Teka O'Rourke, director of menu marketing and promotions for Jack in the Box Inc. "We know our guests love the flavor of BBQ, bacon and sirloin, so it wasn't difficult to come up with this combination."

Jack's BBQ Bacon Sirloin Burger is available for the suggested price, excluding tax, of $4.59 at all participating Jack in the Box restaurants.