Industry News | June 24, 2010
New Burger King Ad Agency Was an Easy Pitch
“We have worked with Pitch for several years in a variety of capacities and have been extremely pleased with their work. We believe Pitch is an agency partner with fresh thinking that understands our brand and the goals we are trying to achieve with the youth and family market,” says Mike Kappitt, BKC’s chief marketing officer, North America. “Pitch has been an integral part of the Burger King family and we look forward to this new chapter in our partnership.”
The relationship between the two companies has yielded many successful marketing campaigns, including tie-ins with Summit Entertainment’s The Twilight Saga: New Moon and Eclipse films and Marvel’s Iron Man 2. Pitch is leading the planning and development for BKC’s upcoming fall promotion with Microsoft’s Kinect for Xbox 360.
In their expanded role, Pitch will continue to utilize its skills as a hybrid creative group and idea think tank to deliver comprehensive advertising strategies and executions for the Burger King brand’s youth and family consumers.
“We love to think about our clients’ challenges strategically, creatively, and holistically,” says Jon Banks, principal at Pitch, “and we are thrilled to expand our partnership with Burger King to include advertising for its youth and family target.”
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