Industry News | April 15, 2013

New Clorox Product Tackles the Toughest Stains

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Clorox Professional Products Company announces the results of two surveys of consumers and cleaning professionals in regards to public restrooms. According to the research, three in four American consumers are disgusted by urine stains and urine odors in public restrooms, and many cleaning professionals report they are not satisfied with existing products to tackle these issues.

To help address this, Clorox Professional Products Company introduces Clorox Urine Remover, a new and innovative product specially formulated to effectively remove stains and break down urine to quickly remove, not just mask, odors. The product does not contain bleach and is intended for use on porous surfaces such as grout and concrete, and soft surfaces like mattresses, carpet, and upholstery and is an excellent pre-treatment for laundry and bedding.
 
“Urine presents one of the toughest jobs in cleaning commercial facilities and it demands a smart and effective way to solve,” says Jennifer Case, marketing manager, Clorox Professional Products Company. “We listen carefully to our customers and the challenges they face and are committed to providing product solutions grounded in continuous innovation and a century of knowledge and experience to help tackle the most difficult restroom problems.”
 
Urine odor comes from naturally occurring microorganisms and uric acid crystals. Clorox Urine Remover uses hydrogen peroxide to eliminate odor by destroying uric acid crystals and breaking down the cell structure of naturally occurring sources of odor. It removes stubborn stains quickly with the stain-lifting power of surfactants and solvents.
 
“The locker rooms at our stadium often smell bad, even after we’ve cleaned them,” says Zach Walter, operations manager of a metropolitan-area minor league baseball team. “This product really solved the problem. It eliminated odors that had persisted for months and also helped with stains in urinals and toilets.”
 
Clorox Urine Remover is also tough on other fluids and solids such as vomit, feces, pet stains, and grease. The product is ideal for use by cleaning professionals in classrooms, hotels, long-term care facilities, locker rooms, and high-traffic restrooms. Clorox Urine Remover ships in late April 2013 and is available in two sizes: a 32 oz. spray bottle and a 128 oz. refill bottle with a built-in spray nozzle for big jobs. 
 
Of consumers surveyed, two-thirds would refuse to patronize business establishments such as restaurants or hotels with dirty restrooms and more than half said they would likely review a business more negatively (online or offline) based on whether the restroom was clean. According to research from Harvard Business School, which found that Yelp reviews can have a five to nine percent effect on business revenues, bad reviews can translate to lower profits.