Industry News | January 28, 2010
New Fazoli's Prototype Opens in St. Louis
According to Fazoli’s president and CEO Carl Howard, St. Louis was selected to test the new restaurant design because it is among the chain’s top-performing markets. “The building of this restaurant is a very significant step forward in revitalizing the Fazoli’s brand,” he says. “In the last year, we have changed 80 percent of our menu and worked hard to improve our operations. Now, we are giving our guests a more vibrant and appealing dining environment.”
Fazoli’s new, contemporary design provides guests with a more inviting and fun atmosphere. It differs dramatically from the traditional Italian look created when the chain was first developed.
“It was time to inject a whole new look,” says Stacy Hettich, Fazoli’s brand director. “It’s much more open with bright colors and a variety of textures.”
Community leaders and kids from the Children’s Museum in Edwardsville dedicated the restaurant at a special event on January 25. Fazoli’s presented a $2,000 donation to the museum.
This is the first Fazoli’s to open in a shopping center. Fazoli’s has a second new restaurant under construction in Dayton, Ohio. It also will use the new prototype design.
For more information on the Fazoli’s makeover, click here.
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