Industry News | April 29, 2008

New Hot Sauce from Del Taco

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Del Taco debuted its Del Inferno sauce yesterday.

The menu development, which captures its heat from the ancho chili pepper, is Del Taco’s first new hot sauce in 15 years.

According to research performed by Certified Laboratories, an independent lab in Plainview, New York, Del Inferno is almost three times hotter than any of the sauces offered by Del Taco’s nearest competitors. This is according to the Scoville scale, which is a measure of the hotness, or piquancy, of a chili pepper.

“There’s no doubt about it, Del Inferno will set your scalp ablaze,” says Mimi Somerman, chief marketing officer at Del Taco. “A little Del Inferno goes a long way and we’re certainly meeting the needs of our spice-loving customers looking for a bigger, bold taste.”

To put Del Inferno to the test, the company is offering a free case of the new hot sauce to fire stations in the communities where the company operates.

“We want to share this big bold flavor with those who face real heat every day,” adds Somerman.

Del Taco now offers four different kinds of packaged sauces--mild, Del Scorcho, Del Inferno, and ketchup.

To introduce the new sauce to southern California, Del Taco’s decked-out Del Inferno fire truck will be making sampling stops at beaches, fire stations, skate parks and concert venues beginning May 10 with the Fire Service Recognition Day in Los Angeles.