Industry News | August 16, 2013

New Japanese-Inspired Crepe Concept Debuts in NYC

Eight Turn Crepe, a fast-casual restaurant offering handcrafted, Japanese-inspired crepes, announced the opening this month of its first-ever U.S. location in New York City on August 1.

Serving crepes that are made fresh-to-order and served in a traditional Japanese cone style, Eight Turn Crepe features better-for-you recipes with a Western-Asian influence.

Open to the public now, the new SoHo restaurant offers more than 20 menu items. Eight Turn Crepe recipes are made with high-quality ingredients, including fresh fruits and sweet berries, seasonal vegetables, and homemade chocolate truffles.

The company has developed a proprietary, first-to-market rice flour dough that is naturally gluten-free, as well as tofu-based sauce and yogurt whipped cream, delivering a lower-calorie experience. The new eatery also offers drinks, including yuzulade and matcha latte (green tea), as well as La Colombe Coffee.

“Crepes are traditionally a guilty pleasure or indulgent treat. We’re redefining the way people think about and enjoy crepes by using fresh, unique ingredients you can feel good about eating,” says Hiro Nishisa, partner at Eight Turn Crepe. “New Yorkers live a busy lifestyle, but they’ve also got a sophisticated palette and won’t sacrifice taste for convenience. Our crepes are a delicious, on-the-go option made with high-quality ingredients and amazing flavor profiles that meet New Yorkers expectations.”

The Eight Turn Crepe concept originated in Ginza, Japan, with the opening of its first location in March 2013. The SoHo restaurant is open from 8 a.m.to 11 p.m. Monday through Friday, and 9 a.m. to 11 p.m. on Saturday and Sunday.