Industry News | January 3, 2011

New LTO First in Five Years at Jersey Mike’s

In celebration of its 55thanniversary and for a limited time only, Jersey Mike’s Subs is introducing the “Chicka-Phila-Roni” sub. The sub will be available at Jersey Mike’s stores nationwide through February, in time for football playoff madness.

Inspired by a group of Jersey Mike’s aficionados—Dallas pro athletes who take their Jersey Mike’s subs seriously and like their chicken with an attitude—the Chicka-Phila-Roni is as unique as its name.

The Chicka-Phila-Roni is a chicken cheese steak with savory sweet onions, topped with pepperoni and melted American cheese.

“We wanted to introduce something truly distinctive for our 55th anniversary,” says Hoyt Jones, Jersey Mike’s president. “We are always surprised by the great sub ideas that come from our customers and Chicka-Phila-Roni was created with the help of some fans in Dallas who just happen to be professional football players. Pepperoni and cheese are consumer favorites and this sub delivers full flavor.”

In its 55-year history, Jersey Mike’s has stayed true to its concept of offering high-quality, fresh subs, and there have been relatively few additions to the company’s original sub offerings. In fact, this is the first limited time offer from Jersey Mike’s in five years. Based on consumer response, the Chicka-Phila-Roni may earn a permanent place on Jersey Mike’s menuboard, in which case it would receive its own special number designation.

Jersey Mike’s also marks its 55th anniversary with the introduction of online ordering at participating stores nationwide. Jersey Mike's partnered with ONOSYS Online Ordering to design the system.

“Our customers have been asking for online ordering and we’ve created an easy, intuitive system that continues to enhance the overall Jersey Mike’s customer experience,” Jones says. “Online ordering saves us time in the store which means our customers receive their orders faster and it also reduces the chance for errors in order taking.”