Industry News | May 28, 2009

New LTO at Jamba Juice

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Jamba Juice announced today the national rollout of a limited time only seasonal smoothie, the Blackberry Bliss, and its coinciding Summer Promotion--Summer Bliss is Back. With the warm summer months just around the corner, Jamba's newest smoothie, made with whole fruit including blackberries, blueberries and strawberries, is a refreshing option.

Adding additional bliss to the launch, Jamba will also unveil its No Work, All Play Promotion at summerblissisback.com. The microsite will work as a hub for the summer promotion, aimed to encourage consumers to enjoy the pleasures of the warmer months even though they may not be able to escape from work or home. The Web site summerblissisback.com promotes summer bliss each day with automatically generated 'fake'ation' photos and Blackberry Bliss discounts. Simply upload a photo of your face and you will instantly appear anywhere from the beaches of Hawaii to the Pyramids of Egypt without ever leaving your computer. And, if you post your 'fake'ation' photo to Facebook, you could instantly win coupons and other great prizes, like smoothies for a month.

The summerblissisback.com microsite will also host a 'Blissful Word of the Day' that will entitle you to $1 off your Blackberry Bliss upon repeating it to a Jamba team member in-store.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.