Anthony M. “Tony” Lavely was named chief marketing officer for Church’s Chicken, effective immediately. Lavely will be responsible for all marketing activities in the U.S. and globally as well as menu and product development.

“I have known Tony Lavely in the chain restaurant industry for more than 15 years. I am delighted that he is joining Church’s,” said Harsha V. Agadi, CEO for Church’s Chicken, in the announcement. “Tony brings a wide and deep knowledge of the quick-service restaurant business at a time when it is more important than ever to support and expand the Church’s brand.”

Prior to joining Church’s Chicken, Lavely was chief marketing officer for Ruth’s Chris Steak House, where he was part of the team that took the company public in 2005. Earlier in his career, Lavely served as chief marketing officer for Domino’s Pizza, Burger King, and Long John Silver’s.

“I am very pleased to be joining the Church’s team and am eager to work with their franchisees and restaurant operators,” Lavely says. “Current economic headwinds certainly pose challenges for everyone in the restaurant business, but Church’s growth in recent years provides strong momentum for the brand and its great value proposition.”