Industry News | August 20, 2010

New Menu Items Expand Denny's Cheap Eats

Available beginning Aug. 24, Denny's will offer customers five new affordable meal offerings: the Cheese Quesadilla, Nacho Salad, Fried Cheese Melt, Bacon Chipotle Skillet, and the Fried Shrimp Platter.

Introduced in April, Denny's $2 $4 $6 $8 Value Menu offers customers variety with 16 menu items, from traditional favorites to new a la carte items. After a successful launch, Denny's is further optimizing the menu with new choices based on additional consumer research.

"The $2 $4 $6 $8 Value Menu was introduced to redefine the concept of traditional value menus by offering guests around-the-clock affordable menu options, without settling on quality and service," says John Dillon, vice president of marketing and product development for Denny's.

"We are thrilled to be able to build on that success even more with the addition of these five new cravable items."

Designed for the cheese lover in all of us, the Fried Cheese Melt features four fried mozzarella sticks nestled between melted American cheese and two slices of grilled sourdough bread. It is served with french fries and a side of marinara sauce for $4.

Three of the five menu items feature a Tex Mex flavor, including the Cheese Quesadilla made with a flour tortilla, filled with cheddar cheese, and topped with pico de gallo and sour cream for $2. The Nacho Salad starts on a foundation of fresh lettuce topped with specially seasoned ground beef, shredded cheddar cheese, pico de gallo, and sour cream served with flour tortillas for $6. The Bacon Chipotle Skillet includes grilled chicken topped with crisp bacon, a smoky blend of cheeses and chipotle sauce. It is served with two sides and dinner bread plus choice of soft drink or coffee for $8.

The Fried Shrimp Platter includes 10 deep-fried shrimp served with french fries, coleslaw, cocktail sauce, and dinner bread plus choice of drink or coffee for $8.