Industry News | July 4, 2012

New Miami Subs Grill Adds Premium Burgers

The New Miami Subs Grill heats up summer grilling season with the introduction of new Fresh Angus Steak Burgers debuting July 3.

Stepping up its existing burgers from one patty to two and frozen to fresh, the Angus Steak Burgers reflect that change is coming for the iconic company. Changes will also include freshly baked brioche and multigrain rolls, new burger recipes, and a "Build Your Own Burger" option featuring an array of free and premium toppings, as well as sauces to choose from.

Fresh Angus Steak Burgers at The New Miami Subs Grill include the "Nacho Ordinary Burger," double-stacked with nacho cheese, jalapenos, crispy onion rings, lettuce, and tomato; the "Big Havana," double-stacked with Swiss American cheese, grilled ham, pickles, mustard, lettuce, and tomato; and the "Bistro Burger," double-stacked with grilled mushrooms and onions, Swiss American Cheese, South Beach sauce, lettuce, and tomato.

The 6-ounce gourmet burgers created with high-quality ingredients positions the growing franchise chain to compete in the premium burger market category. Burger prices will range from $4.29 to $5.29 each. 

"We at The New Miami Subs Grill want consumers and our franchisees to know that expansion and remarkable growth is in our future," says Vice President Frank Baran. "The new Angus Steak Burgers reflect the many planned new menu offerings we'll be launching at our restaurants. We recently tested the new Angus Steak Burgers in a number of our locations, leading to an impressive 80 to 100 percent increase in burger sales." 

As the Florida-based chain braces itself for aggressive expansion efforts in 2012 and 2013, the introduction of the premium Fresh Angus Steak Burgers indicates where The New Miami Subs Grill franchise is headed.

The company's CEO, Richard Chwatt, recently announced record-breaking sales growth for 68 out of 70 weeks, continuing its impressive success from 2011. The New Miami Subs Grill is also planning new franchise locations throughout the U.S. and Latin America.

"This is an exciting time for The New Miami Subs Grill," Chwatt says. "We're looking to captivate our fans, revive our nostalgic roots here in the heart of Miami, Florida, and South Carolina, and for new consumers to take a fresh look at The New Miami Subs Grill to see the exciting changes cooking up at our locations. New interiors, renovated exteriors, and exciting new menu introductions will continue to be part of our brand strategy as we continue worldwide expansion efforts."