Industry News | August 22, 2013

New Miami Subs Grill Heading to Jordan

The New Miami Subs Grill announced that it has inked a deal with AlSiham Foods, a corporation that specializes in equity ownership of international and regional franchises, to open more than five locations in the Hashemite Kingdom of Jordan of the Levant region. The first restaurant is slated to open in the heart of the capital of Jordan, Amman.

The Nubani family, who are majority stakeholders of AlSiham Foods, have been in the industry for more than 20 years. Their expertise and influential connections are a key addition to The New Miami Subs Grill team to help grow the brand to an international level. They hold equity ownership in multiple international and regional brands in Jordan and abroad. The flourishing partnership between AlSiham Foods and The New Miami Subs Grill will guarantee an authentic Miami Subs dining experience in the Middle East.

"The New Miami Subs Grill will be a place for all, as Jordanians become more health conscious and start turning away from the traditional fast-food options," says AlSiham Foods CEO Ramzy Nubani. "The New Miami Subs Grill menu will provide a diverse array of healthful options to Jordanians, with its Angus Halal beef burgers and their famous Greek gyro pitas, which are similar to our traditional Arabic shawarma.

"The New Miami Subs Grill franchise brand is great; its diversity of food makes it unique, and the premium Miami-style decor and ambiance will make it the hip new place to eat in Jordan,” he adds.

"We welcome our new Jordanian partners to the world of Miami Subs," says CEO Richard Chwatt. "With our recent expansion efforts, both at home and abroad, we look forward to enhancing our international relationship with Jordan and strengthening our brand worldwide." 

With the brand's recent equity partnership with international music star and entrepreneur Armando Christian Perez, aka Pitbull, taking The New Miami Subs Grill worldwide is becoming a fast reality. Pitbull's image and signature Miami style is being infused in the new design of upcoming locations, including those to launch in Jordan, and Pitbull's global aspirations continue to influence the brand's business and outreach endeavors.  

"Pitbull's presence in Jordan is huge right now. When the Jordanians see Pitbull, The New Miami Subs Grill and their new look, we have no doubts that this endeavor will be a tremendous success," Nubani says.