Industry News | September 23, 2009

'New Moon' Rising at Burger King

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Burger King Corp. announced it will team with Summit Entertainment to promote “The Twilight Saga: New Moon,” which arrives in theaters on November 20.

The company revealed a few details of what will be available in participating Burger King restaurants nationwide this November as part of its multi-faceted "New Moon" promotion. A special gift of holiday value, which guests will receive free (while supplies last) with the purchase of a BK Burger Shots six-pack value meal, will include "New Moon" merchandise offers, retail coupons, and collectible cards. Additionally, a series of limited-edition "New Moon"–themed BK Crown Cards featuring stars from the film are available for purchase at Burger King restaurants and online. Once acquired, these collectible gift cards, which have a $5 minimum limit, can be loaded at Burger King restaurants nationwide.

“Curiosity among fans has continued since our exclusive ‘New Moon’–themed BK Crowns hit the Comic-Con scene in San Diego in late July,” says Cindy Syracuse, senior director of cultural marketing for Burger King Corp. “While full promotional details are still to come, we can confirm that beginning November 16, Burger King restaurants will offer guests access to a number of limited-edition, movie-themed offers and merchandise.”