Industry News | August 28, 2012

New MOOYAH Set to Open Near Dallas-Fort Worth

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North Richland Hills, Texas, fans of better burgers will soon enjoy a whole new reason to get “moo-ving” for lunch or dinner. This Labor Day weekend, MOOYAH is opening its doors.

The MOOYAH will open on Labor Day at 9127 Blvd. 26 in The Crossing shopping center at Precinct Line Road and Grapevine Highway. The shopping center is anchored by a Kohl’s and a Kroger Signature store.

In 2007, MOOYAH began franchising with a simple mission to deliver the best burgers, fries, and shake experience anywhere—and have fun doing it. The brand exploded in just five years with 24 restaurants in the Dallas Ft. Worth area and nearly 50 restaurants total throughout the country, spanning from California to Connecticut.

“The burger business is booming right now, but MOOYAH sets itself apart from the herd with our high-quality food, commitment to freshness, welcoming atmosphere, and serious sense of fun. We love bringing the MOOYAH experience to new cities around the country and are excited to double our unit count this year,” says Alan Hixon, president.

Franchisee Brian Wells worked in area restaurants with his father after high school and became a Subway franchisee in 1999. He was ready to branch out from sandwiches and stake his claim in the world of better burgers.

Brian is looking to fill 20 openings for the restaurant. Since the latest MOOYAH design offers guests the chance to see every part of the food preparation, from the 24-hour french fry process to burger building, Brian is looking for people who love to smile.

“I worked in restaurants from high school until now, which showed me early on how to prepare food, work hard behind the scenes, and most of all serve people. When I hire, I’m looking for people with the same attitude. I’m excited to branch into the better burger business with MOOYAH because I know the community will love the superior quality of our service, environment, and food,” Wells says.

Wells, who learned family business values from his dad, is using his MOOYAH to teach his two children the same core principles his father taught him. His son, age nine, already has big dreams of being involved in the restaurant business one day, and his daughter, who is just four, happily serves as an official taste tester.

The guest experience is a top priority, with every second of every visit thought out to the smallest detail. North Richland Hills will be outfitted with the brand’s latest design, featuring an island in the heart of the restaurant with a visible burger creation station and a window into the kitchen where french fries undergo the 24-hour process that makes them the perfect combination of fluffy and crispy. New sweet potato fries are crunchy with a sweet hint of natural goodness.

Green touches were also at the forefront of the latest restaurant’s design. Restrooms feature Dyson Airblade hand dryers and motion-controlled light switches. The restaurant is outfitted with an instant-hot water heater and high efficiency air conditioning units.

Even the ice is special. Taking MOOYAH’s traditional pellet ice to the next level, Wells invested in a Scotsman nugget machine, which produces a crunchy, flaky, chewable ice that pairs perfectly with MOOYAH’s premium ice teas and top shelf sodas.

“MOOYAH’s menu is simple, but people are obsessed with it and it’s easy to understand why,” Wells says. “At MOOYAH, we don’t super-size, we super-serve, and we strive to make every bite perfection.”