Industry News | October 20, 2011

New NJ Store Keeps CUPS’ Fro Yo Beach Party Going

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CUPS Frozen Yogurt, the beach-themed, self-serve fro-yo concept, is opening its second location at 11 a.m. Friday, Oct. 21, at 364 State Route 10 in East Hanover, New Jersey.

To celebrate the grand opening, the first 100 customers will receive a $10 CUPS gift card. Additionally, CUPS Facebook fans can download and print out a coupon for four free ounces to be redeemed at the new East Hanover location. The coupon is good Oct. 21–28.

 “After opening our first location in Clifton last year, we’ve had lots of requests from our customers to open a CUPS location in the East Hanover area,” says Rick Barbrick, president and COO of The Briad Group and CUPS co-founder. “We are glad to be in East Hanover now and hope to bring more CUPS locations throughout the Tri-State area.”

Since opening in November last year, CUPS has taken the Tri-State area by storm, becoming the local hot spot for teenagers and adults alike who make their own fro-yo concoctions from 24 yogurt flavors and more than 50 toppings and three sauces.

CUPS, however, is much more than great frozen yogurt. Barbrick says CUPS was designed around the experience. 

“It’s more of a nightclub kind of experience,” he says. “We have loud dance music with lighting and murals that give us a little bit of an edge, a little bit of a vibe, versus a normal yogurt bar or ice cream shop.”