Industry News | November 30, 2012

McDonald’s is New Official Restaurant Sponsor of NFL

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Football fans have even more to celebrate this NFL season at McDonald’s, the new Official Restaurant Sponsor of the NFL. As part of a multi-year agreement, McDonald’s will become the presenting sponsor of the 2013 Pro Bowl and be able to feature the NFL Shield and collective use of all 32 Team logos in its marketing and advertising. The sponsorship kicks off this December with a Chicken McNugget Pro Bowl Promotion at participating McDonald’s restaurants across the country.    

 
As football enthusiasts cheer on their favorite NFL team, they can enjoy $4.99 20-piece Chicken McNuggets with their favorite dunking sauce, be it Spicy Buffalo or Cool Ranch, and have a chance to unwrap unexpected football joy. From December 4-18, it’s game on with 20-piece Chicken McNuggets where customers have the chance to win tickets to the 2013 Pro Bowl!   
 
Up to 20 lucky customers who purchase 20-piece Chicken McNuggets will receive travel for two to Hawaii for Pro Bowl festivities, including airfare, accommodations, tailgates, and two tickets to the 2013 Pro Bowl. Additionally, followers of McDonald’s Twitter handle, @McDonalds, who use #McDProBowl, will have a chance to win a pair of tickets by December 18, 2012. 
 
“McDonald's has worked with local NFL teams for decades, and today we are proud to be the official restaurant sponsor,” says Neil Golden, senior vice president and chief marketing officer, McDonald’s USA. “McDonald's customers and NFL fans share a passion for fun, exciting experiences. This sponsorship and promotion brings our customers one step closer to NFL action."
 
"We are pleased to welcome McDonald’s to our family of NFL sponsors,” says Brian Rolapp, COO of NFL Media.  “We are excited to be working with McDonald’s to bring our fans closer to the game with unique experiences during the Pro Bowl and all season long.”
 
News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.