Industry News | July 13, 2009

New Partnership Between Mocapay and Doc Popcorn

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Mocapay is pleased to announce that Doc Popcorn, creator and distributor of fresh all-natural popcorn, has launched their mobile "Pop' 'In" card program with Mocapay starting with its Cherry Creek Mall location in Denver.

Doc Popcorn currently operates in locations such as malls, sports arenas, and concert venues. The partnership between Mocapay and Doc Popcorn contributes to Doc Popcorn's efforts to grow their all-natural popcorn concept and brand as they continue to expand operations within and outside Colorado. "As we broaden our footprint, partnering with Mocapay felt like a natural next step," says Rob Israel, co-owner and co-founder of Doc Popcorn. "The mobile "Pop' 'In" program opens up a whole new customer acquisition and retention channel, as well as an interactive marketing and communication vehicle with our most loyal customers."

Doc Popcorn mobile "Pop' 'In" account holders will be able to transact at the point-of-sale, access their account balance and transaction history, find the nearest Doc Popcorn location accepting mobile gift, and reload their Pop' In' account, all from their mobile phone.

Doc Popcorn mobile account holders can also take advantage of Mocapay's recently launched Gift-A-Friend application, which is the first of its kind in the payments industry. Gift-A-Friend enables consumers to send mobile "Pop' 'In" cards to their friends and family directly to their mobile phone from the Mocapay website (www.mocapay.com).

"We look forward to the opportunity to assist Doc Popcorn in their efforts to bring their all-natural popcorn to the masses through our mobile marketing and gift offerings," says Kevin Grieve, CEO of Mocapay.