For New Product, Cold Stone Ditches Bowls, Cones

Cold Stone Creamery, known for premium customizable ice cream Creations, is adding a new line of treats in locations nationwide—the Plated Desserts line. Debuting at an introductory price of $4.99, the Plated Desserts line combines classic indulgences, such as brownies, churros, and funnel cakes, with Cold Stone’s premium ice cream in four Creations.

The Plated Desserts are an extension into Cold Stone Creamery’s ice cream novelties, joining the popular ice cream cupcakes and cookie sandwiches. Adding a different element and seasonality to Cold Stone’s menu, Plated Desserts are served warm and are sharable, creating a parlor feel.

“The Plated Desserts brings desserts that are rarely seen in the restaurant space, such as churros and funnel cakes, and brings elegance and a whimsical flair to these decadent treats,” says Suzanne Schutz, vice president of marketing for Cold Stone Creamery. “The four Plated Desserts options are the perfect indulgence a la Cold Stone.”

Through April 30, the Plated Desserts will be available at an introductory price of $4.99.

The Brownie A La Cold Stone includes rich, warm chocolate brownies smothered with French Vanilla ice cream and topped with whipped topping, caramel, hot fudge, and pecans.

The Churro Caramel Crave includes crispy churros rolled in cinnamon and sugar, smothered with French Vanilla ice cream and topped with caramel and whipped topping.

The Chocolate Lava Meltdown includes warm chocolate cake filled with hot fudge, topped with French Vanilla ice cream, fudge, whipped topping, and shaved chocolate.

The No Fair Funnel Cake includes freshly baked, sweet funnel cake dusted with powdered sugar, surrounded by strawberries and topped with French Vanilla ice cream, strawberry puree, and whipped topping.

In addition to the new Plated Desserts line, Cold Stone Creamery is also extending the Gold Cone collection, a monthly rotation of ice cream flavors, into 2011. The first Gold Cone flavor of the year is back by popular demand from last Valentine’s Day, Chocolate Dipped Strawberry, for February. In March, Cold Stone is introducing a new flavor of the unique no-melt ice cream line, Pistachio JELL-O Pudding. Perfect for the spring season, April’s Gold Cone ice cream flavor is Peach Iced Tea.

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