Industry News | July 9, 2010
New Salads Now Available at Wendy's
With Wendy's new salads, customers can experience real high-quality ingredients and flavor combinations similar to what they get in a cafe or casual-dining restaurant, but with the great value and convenience they expect from Wendy's.
The salads are prepared fresh in-store and topped with a variety of premium ingredients not usually found at fast food restaurants: 11 types of greens, including a spring mix; fruits like cranberries and two types of apples; real blue cheese crumbles and shaved Asiago cheese; fresh Pico de Gallo and guacamole; roasted pecans; and warm chicken. Then each salad is served with Marzetti's all natural and preservative-free dressings, made especially for Wendy's, including Pomegranate Vinaigrette, Avocado Ranch, Lemon Garlic Caesar, and Creamy Red Jalapeno.
The new line-up was first tested in Nashville, Tennessee; Columbus, Ohio; Salt Lake City; and Richmond, Virginia, earlier this year and produced strong results. Sales of the salads exceeded expectations and customer reviews were highly favorable, spurring Wendy's to launch the salads as a permanent menu item.
"We are raising the bar on salads again," says Ken Calwell, chief marketing officer for Wendy's. "Wendy's new premium salads offer the high-quality ingredients and choice that our customers crave. After a successful round of testing, we are thrilled to bring these new salads to consumers nationwide."
Wendy's new salads are available nationwide at the suggested retail price of $5.99.
Food & Beverage
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