Industry News | April 14, 2010

New Salsa, Sauce, and Soft Taco at Del Taco

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Today Del Taco is extending its popular Chicken Soft Taco line and introducing the new Santa Fe version. The Santa Fe Chicken Soft Taco features Del Taco’s marinated grilled chicken, lettuce, and cheddar cheese with a new roasted corn and black bean salsa and Santa Fe sauce.

The Santa Fe Chicken Soft Taco, priced at $1.49, is available at participating Del Taco restaurants for a limited time only.

“With the Santa Fe Chicken Soft Taco, we’ve fired up a menu favorite with a delicious fire-roasted corn and black bean salsa and sweet, smoky chipotle sauce with just the right amount of spice. This is just the kind of dialed-up flavor consumers seek out at Del Taco,” John Cappasola, vice president of marketing, says.

“One won’t be enough for our fans, and this is precisely where our Santa Fe Chicken Soft Taco meal deal offers real value.”

The Santa Fe Chicken Soft Taco will be promoted via Del Taco’s multiplatform advertising campaign, "The Del Taco Super Special Show." The latest episode of the show, which can be viewed at Facebook.com/deltaco, focuses on the chain’s popular Chicken Soft Tacos.

This new episode features new vignettes such as the Taco Diaries, Name that Stain, and introduces the soda fountain bong that delivers every soda flavor at once. Del Taco’s Facebook fans can download a coupon on the “Free Chicken Soft Taco” tab at facebook.com/deltaco for a free regular Chicken Soft Taco with any purchase.