Industry News | July 26, 2010

New Salsarita's Inches Chain Closer to 100 Units

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Salsarita's Fresh Cantina announced the opening of its first restaurant in Overland Park, Kansas, located in the newly constructed Ritz Charles Plaza at 8905 West 135th Street by the athletic fields. On July 29 at 11 a.m., the owner group will cut the ceremonious red ribbon with the Overland Park Chamber of Commerce and "Limeboy," Salsarita's mascot, will participate in the Georgia's Chicken Fun Run at the Deanna Rose Children's Farmstead on July 31. Grand opening festivities will last the entire weekend at the restaurant with discounted pricing on soft drinks, chips, and salsa.

"Fresh-Mexican is a hot concept and we're excited to bring Salsarita's to Overland Park and become an integral part of the community," says general manager Steve Osiek. "Known for world-class hospitality and legendary service, Salsarita's offers a variety of affordable, fresh flavorful food that will be a welcome addition to Overland Park and we invite residents and guests to visit the restaurant and try our delicious fare during our grand opening weekend."

With new locations opening across the country, Salsarita's is approaching its first 100 restaurants with the goal of having 200 open and operating by the end of 2014. Each Salsarita's location employs approximately 15–20 people per store.

"With our close proximity to the Overland Park Soccer Complex and Blue Valley Ball Fields, we're the perfect place to bring your family, visit with friends for lunch or dinner after spending time at the athletic fields,"' says assistant manager Tina Wray, who is also charged with growing the store's catering operations.