Industry News | December 12, 2012
New Singapore Unit Part of Smoothie King's Big Asia Plans
Smoothie King Franchises Inc., a smoothie and nutritional lifestyle center, announced its grand opening in Singapore—the first international Smoothie King location to open under recently appointed Global CEO, Wan Kim. Part of the company’s aggressive approach to open 1,000 new domestic and international locations by 2017, the Singapore store will be one of the few hundred company stores, operated by SK USA Inc.
Located at The Centrepoint—a popular shopping mall in Singapore—the new store will host a modern café style concept, modeled after the more than 150 Smoothie Kings operating in Korea. This will be the first of several international locations to open in Singapore, Southeast Asia, and China over the next three years.
“There are currently no smoothie chains leading the international market, specifically in Asia,” Kim says. “We have found huge success in Korea, with our stores outperforming popular coffee shops. Our international concept provides functional, delicious, made-to-order smoothies, wraps, and salads to people on the go in a fresh, contemporary way. We look forward to opening more stores like this in Asia, as well as in the States.”
To celebrate Smoothie King’s entry to Singapore, the company has launched two competitions for locals with prizes including a trip to Korea and a smoothie party for students. The store will open to the public today and will host a celebration with free samples; Kim will be in attendance.
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