Industry News | January 30, 2007

New Snack Wrap Options at McDonald's

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McDonald's today introduced a new snacking options for customer, the new Honey Mustard Snack Wrap. In addition to the new flavor, McDonald's portable wraps are now available in both grilled and crispy choices.

The new Honey Mustard Snack Wrap, made with either grilled or crispy, chicken breast meat, cheddar jack cheese, crisp lettuce and a sweet and tangy Honey Mustard sauce, wrapped inside a soft flour tortilla, will be offered for a promotional period at $1.29 at participating McDonald's restaurants nationwide.

"Offering our customers a variety of great tasting, top quality food choices at a value is always a key priority for McDonald's," said Don Thompson, President, McDonald's USA. "As the eating habits of people change and snacking becomes a way of life for many consumers, McDonald's is committed to offering our customers more portable, high quality food options that fit their needs."

Consumers will the have the opportunity to try the new Honey Mustard Snack Wrap at sampling and trial promoting events throughout the country including NBA All-Star Weekend in Las Vegas, the CIAA Basketball Tournament in Charlotte, the Mexican National Team soccer clinic and kick off game in San Diego, Chinese New Year Parade and Festival in San Francisco, and at Spring Break activities in Panama City Beach.