Industry News | February 11, 2011
New South Carolina Bojangles’ Opens
Jeniel LLC is satisfying Darlington, South Carolina’s craving for Bojangles’ “Famous Chicken ‘n Biscuits” with the opening of its newest location at 1524 South Main Street in Darlington. This marks Jeniel LLC's 10th location to open in the Carolinas region.
“We are thrilled to open a new Bojangles’ restaurant in Darlington and serve residents with a large assortment of fresh, flavorful menu items,” says David Maisel, owner of Jeniel LLC. “Bojangles’ is sure to impress new and longtime fans of the brand and we look forward to offering the most flavorful chicken and biscuits in town.”
The new 3,800-square-foot Darlington Bojangles’ restaurant seats up to 78 people and offers a family environment for the community to enjoy. The location’s interior and exterior have been built according to Bojangles’ updated design standards. The brand’s new prototype store includes a shift toward fast-casual dining, blending quick service with a casual-dining atmosphere.
“Given our location, Bojangles’ relishes the opportunity to serve local families, morning commuters, and lunch crowds from near-by businesses,” Maisel says. “We hope to create a bond with our guests that will certainly grow stronger as they experience the food, fun, and service in our modern, spacious restaurant.”
The opening in Darlington comes just weeks after Maisel’s new Loris, South Carolina, Bojangles’ began operations at 4207 Main Street. Jeniel LLC plans to open additional locations throughout the Carolinas region in the coming months.
Food & Beverage
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