Industry News | April 27, 2009

New Store, Menu Item for Krispy Kreme

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Krispy Kreme Doughnuts Inc.'s (NYSE: KKD - News) newest introduction is the mini doughnut.

In addition to these mini treats, Krispy Kreme is giving doughnut fans an even bigger reason to celebrate with the launch of a new sweepstakes that offers customers the opportunity to drive away in a set of MINI Cooper wheels.

The minis sweepstakes will give one lucky person a chance to ride in style in a brand-new 2009 MINI Cooper. Beginning April 27 through May 31, customers can enter to win by receiving an entry code with any mini doughnut purchase at participating Krispy Kreme stores. Krispy Kreme fans can also go to the company's Web site to enter the sweepstakes with no purchase necessary. The grand prize winner will be selected on or about June 15, 2009.

Krispy Kreme's new mini treats are about half the size of traditional doughnuts and are available in three varieties: Signature Original Glazed, Chocolate Iced rings, and Chocolate Iced rings with sprinkles.

The company also announced today that its franchisee, Berjaya Krispy Kreme Doughnuts Sdn Bhd, opened the first Krispy Kreme doughnut shop in Malaysia. Berjaya Krispy Kreme Doughnuts Sdn Bhd is a 70 percent owned subsidiary of Berjaya Corporation Berhad (BCorporation).

The new shop is located at the Berjaya Times Square complex in Kuala Lumpur and is the first of 20 Krispy Kreme shops the franchisee plans to open in the market over the next five years.