Industry News | December 14, 2011

New Taco John's Wings Flying Out the Door

 

What’s giving Taco John’s sales a lift? Wings, of course.

 

Known for bold food with a fusion of West-Mex flavors, Taco John’s recently launched TJ Baja Boneless Wings in three Mexican-inspired flavors: Honey Habanero, which combines the sweetness of honey with the snap of habanero pepper; Sweet Chipotle BBQ in a tangy barbecue blend; and Bold Buffalo, with a classic hot kick.

And customers are finding them irresistible.

We’ve seen a significant sales increase this fall, and it’s due to TJ Baja Boneless Wings,” says Renée Middleton, Vice President of Marketing at Taco John’s.

Introduced in the heart of football season, they’ve been a hit – especially in smaller communities where customers have limited options for wings.”

Bob Karisny, Vice President for Menu Strategy and Innovation, also attributes their success to a unique flavor twist.

We talked to fast food guests and found they wanted convenient wings without sacrificing quality – no ‘nuggets.’ They also wanted bold flavors. So we bridged the gap by combining high quality wings with unexpected Mexican flavors to offer something unique.”

TJ Baja Boneless Wings are available in three sizes ranging from five ounces (“try ‘em” size) to a full pound (“share ‘em” size).  They can also be picked up right in the drive-thru for grab-and-go convenience.

Originally intended as a limited time offer, TJ Baja Boneless Wings were introduced in late October and will be promoted throughout football season into 2012. However, the Wings’ success has shown that they deserve a permanent place on Taco John’s menu.

With TJ Baja Boneless Wings, we’re going beyond just serving a spicy wing,” Middleton says.

We’re changing the way our guests perceive us, both as a Mexican restaurant and as a QSR. And it’s changing our sales for the better.”

Taco John's operates and franchises over 425 quick-service restaurants in 25 states. Independently owned and operated, the business opened its first restaurant in 1969.