Industry News | January 3, 2013
New Year's Resolution to Lose Weight? Dunkin' Wants to Help
Dunkin’ Donuts is kicking off 2013 with several “smart” new ways to help people hit the New Year running. To start, Dunkin’ Donuts launched its DDSMART Twitter Sweepstakes, offering fans the chance to win a $50 Dunkin’ Donuts mGift to help keep running with the brand’s DDSMART menu of better-for-you food and beverages. Through January 6, each day Dunkin’ Donuts will ask a new question around the theme of running smartly in the year ahead. Fans who tweet an answer to @DunkinDonuts on Twitter using the special hashtag #DDSMART are eligible for a chance to win a $50 Dunkin’ Donuts mGift.
Dunkin’ Donuts has also added the new Turkey Sausage Breakfast Sandwich to its DDSMART menu in select markets. A breakfast sandwich option with less than 400 calories, the Turkey Sausage Breakfast Sandwich features a pepper fried egg, turkey sausage patty, and a slice of reduced fat cheddar cheese, served on an oven-toasted English Muffin. The Turkey Sausage Breakfast Sandwich is available for a limited time only at participating Dunkin’ Donuts restaurants in New England and the Mid-Atlantic U.S.
To help keep friends and family running in the New Year, Dunkin’ Donuts introduced a DDSMART-branded virtual Dunkin’ Donuts Card. Virtual Dunkin’ Donuts Cards can be sent via e-mail, text, or Facebook through the mGift feature on the Dunkin’ Donuts mobile app, available for both iPhone and Android smartphones. With the mGift feature, users can send a variety of virtual Dunkin' Donuts cards, which can be redeemed directly from a mobile phone at any of the more than 6,000 participating U.S. Dunkin' Donuts locations. All Dunkin' Donuts mGifts can also be added directly to the Dunkin' App, reloaded right from the phone, and used as a fast, convenient way to pay every day.
To help runners of all skill sets hit the roads and races smartly in 2013, Dunkin’ Donuts has partnered with Runner’s World, recognized as the worldwide authority on running information, to develop 5K and 10K training programs exclusively for Dunkin’ Donuts. The programs are available in the DDSMART section on DunkinDonuts.com, along with several new articles written for Dunkin’ Donuts by Runner’s World, providing tips and advice to help runners of all ages and abilities achieve their personal health, fitness, and performance goals.
To help you eat better and keep running all year long, Dunkin’ Donuts’ DDSMART menu offers an array of choices for guests seeking better-for-you options without compromising taste, quality, or value. Many of these food and beverages have fewer than 300 calories, including:
· Egg White Flatbread Sandwiches (280 calories) are available in either Veggie or Turkey Sausage varieties. Both are served on toasted multigrain flatbread.
· Wake-Up Wraps are perfect for value-conscious, on-the-go people who want a fast, freshly prepared breakfast option in a smaller portion size and with fewer calories than the usual breakfast sandwich. Wake-Up Wraps are available in several varieties, including Egg White Veggie (150 calories), Egg White Turkey Sausage (150 calories), Egg & Cheese (180 calories), and Ham, Egg & Cheese (200 calories).
· Small Latte Lite has 80 calories and is made with skim milk and Splenda.
· Freshly-brewed unsweetened hot teas are all zero calories.
· Freshly-brewed unsweetened small and medium Iced Teas have five calories.
January is National Oatmeal Month, and Dunkin’ Donuts’ DDSMART menu also includes Quaker Oatmeal, available in two hearty varieties, Original and Brown Sugar flavor, both of which are served with dried fruit. Dunkin’ Donuts’ Quaker Oatmeal with dried fruit has 270 calories and the Brown Sugar flavor variety with dried fruit has 300 calories.
All food and beverages with the DDSMART Logo are reduced in calories, fat, saturated fat, sugar, or sodium by at least 25 percent compared with a base product or other appropriate reference product and/or contain ingredients that are nutritionally beneficial.
“Dunkin’ Donuts is committed to offering a wide range of product choices so our guests can make decisions that are right for them,” says Stan Frankenthaler, Dunkin’ Brands’ executive chef and vice president of product innovation. “Our DDSMART menu provides people with delicious better-for-you foods and beverages that make it easy to eat smart on-the-go.”
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