Industry News | May 4, 2009

New York Dunkin' Stores Roll Back Prices

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Dunkin' Donuts today announced that all participating shops in the New York Tri-State area will roll back prices for its entire line of Latte beverages.

The price roll back applies to all sizes, flavors and varieties of Hot and Iced Lattes, including the DDSMART menu option, Latte Lite, made with skim milk and Splenda.

Latte prices will be reduced by roughly 15 percent.

"This roll back allows consumers in the New York Tri-State area to purchase a Latte for less than $2," says Dunkin' Donuts Field Marketing Manager, Louis Conte.

"In these difficult economic times, we're hoping that rolling back prices will help keep America running and moving forward. This latte offer reaffirms our commitment to offer high-quality beverages at an everyday value for our customers."