Industry News | October 24, 2012

newBrandAnalytics' Q3 Sales & Customers Through the Roof

newBrandAnalytics, the global leader in social market intelligence, reported the year-to-date results through the third quarter ending September 30, 2012. The dramatic year over year increase in sales capped off the best quarter in the company’s history in terms of sales and customer acquisition. 

Year-to-date 2012 highlights:
 
Through the first nine months of 2012, newBrandAnalytics’ revenue has increased ten-fold from the same period in 2011. 
 
During this period the company has more than tripled its customer base led by significant wins at Five Guys, Ruby Tuesday, P.F. Chang’s, Restaurants Unlimited, FREEBIRDS World Burrito, Zoe’s Kitchen, Fresh To Order, Gordon Biersch, Old Chicago, Rock Bottom, Café Rio, and other Food & Beverage, Hospitality, and Retail customers. 
 
In Q3, Washington, D.C. doubled the number of agencies participating in the city’s Grade.DC.gov program, an advanced customer-service platform powered by newBrandAnalytics that was launched in Q2, 2012.  Five new agencies are slated to be added in 2013.
 
nBA 3.0, the most technologically-advanced social market intelligence solution on the market, was released. Extending beyond online monitoring, the new product suite revolutionizes how companies use social media to drive business strategy.
 
“As evidenced by these outstanding results, newBrandAnalytics continues to build momentum as a leader in the delivery of social market intelligence,” says Kristin Muhlner, CEO of newBrandAnalytics. “Leading service-focused companies validate that we have the expertise and comprehensive suite of innovative tools they’re looking for. Customer focused businesses understand that social market intelligence is not a luxury, today it’s a must have. They are using our solution to drive loyalty and increase their net promoter scores ultimately resulting in real revenue gains.”
 
“Working with newBrandAnalytics allows us to easily understand the vast amount of online customer feedback and to use this intelligence to pinpoint operational changes needed at each of our 1,000 locations so we can deliver a quality experience every single time,” explains Molly Catalano of Five Guys. “The real-time analysis and the ability to drill down into specific, store level feedback provide insight for our field leaders to make the most strategic business decisions.”
 
Adds Jesse Gideon, COO of Fresh To Order, “In regards to new store openings, newBrandAnalytics allows us to understand how to do a better job fool-proofing our brand promise to deliver incredible food, service, and facilities by identifying areas where we need to strive for continuous improvement. Whether it is better parking layout, or larger ice makers -- real time, real guest data tells us where we need to stay the course and where we need to improve.”