Industry News | March 8, 2010

NexCen Plans Pyramids of Ice Cream

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NexCen Brands Inc. signed an agreement with existing master developer, DRH Group Inc. BVI, for the development of four Marble Slab Creamery stores in Egypt, a new market for NexCen’s franchised brands, over a five-year term.

The agreement also calls for the development of 10 Great American Cookies stores in Saudi Arabia and three Great American Cookies stores in Kuwait over a 10-year term. Under separate franchise agreements, DRH Group Inc. BVI operates Marble Slab Creamery stores in the United Arab Emirates, Bahrain, and Kuwait and a Great American Cookies store in Bahrain.

Kenneth J. Hall, CEO of NexCen Brands Inc., says, “We are thrilled to announce this commitment by a proven developer to open Marble Slab Creamery in Egypt, our first franchised brand in that country, and open additional Great American Cookies franchised stores in the Middle East. We continue to make progress in our strategic plan for franchise growth in international markets.”

Chris Dull, President of NexCen Franchise Management Inc., the franchising subsidiary of NexCen Brands, says, “DRH Group Inc., BVI has been a valued partner for the last five years and has contributed to the growing international presence of our franchised brands in the Middle East. We look forward to building on our partnership with them and our other franchisees and developers to offer our great products to consumers around the world.”