Industry News | July 21, 2010

NexCen Snack Brand Goes Wild

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Pretzelmaker/Pretzel Time announced today the return of the popular Wildberry Lemonade flavor as part of its “Wild & Twisted” summer combo celebration.

The combo, available for a limited time, includes a Wildberry Lemonade beverage, a soft pretzel (with or without salt), and choice of several dipping sauces. The celebration is supported by NexCen Franchise Management Inc., a subsidiary of NexCen Brands Inc.

Wildberry Lemonade was rolled out in 2009 and is only available for a limited time throughout the summer. The flavor, offered alongside the company’s original lemonade, is a refreshing seasonal blend of lemons, strawberries, raspberries, blackberries and cherries.

“We received an incredibly positive response to the Wildberry Lemonade flavor when it was first introduced,” says Jenn Johnston, senior vice president of brand marketing for NexCen Franchise Management.

“We listened to our customers and are pleased that we were not only able to bring the flavor back this summer, but also created the perfect summer snack by making it a part of a special combo.”

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.