Industry News | January 26, 2009

Nickelodeon and Burger King Team Up

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Burger King Corp. (NYSE:BKC - News) is teaming up with Nickelodeon to give 25 families exclusive access to the most coveted kids’ experience – Nickelodeon’s 22nd Annual Kids’ Choice Awards. Until Jan. 29, Burger King Corp. is rewarding 25 lucky winners with a trip for four to Los Angeles to attend the celebrity-studded award ceremony on March 28.

“Burger King Corp. has partnered with Nickelodeon on its Kids’ Choice Awards for the past 10 years, but the number of prizes being awarded makes this sweepstakes like nothing we’ve ever done,” says Cindy Syracuse, senior director, cultural marketing, Burger King Corp. “With the hottest stars under one roof, Nickelodeon’s Kids’ Choice Awards are a kid favorite, so we know parents will relish in the opportunity to win a once-in-a-lifetime trip for their family.”

Burger King restaurant guests that register and enter a code at www.ClubBK.com will be automatically entered to win the sweepstakes. Codes are available on specially marked packages of BK Fresh Apple Fries and small, medium, and large soft drinks. Winners will receive airfare for four, transportation to and from Nickelodeon’s 22nd Annual Kids’ Choice Awards, and hotel accommodations.