Industry News | May 13, 2009

'Night at the Museum' with McDonald's

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McDonald's and Twentieth Century Fox today announced their new global partnership surrounding the studio's highly anticipated calendar of blockbuster movies through 2010. The multi-faceted partnership offers something for everyone, including never-before-seen technology and animation; innovative Happy Meal toy collections; and restaurant promotions in thousands of restaurants worldwide.

Restaurants around the world will feature all-family programming for top movies starting with "Night at the Museum: Battle of the Smithsonian" and "Ice Age: Dawn of the Dinosaurs." The global McDonald's and Fox relationship demonstrates both companies' commitment to providing customers of all ages with top entertainment and cutting-edge experiences.

"Given today's challenging economic environment, consumers are looking for fun, quality and value, and we're providing just that," says Mary Dillon, McDonald's global chief marketing officer. "McDonald's is an entertainment brand for customers, and our partnership with Twentieth Century Fox enables us to engage audiences of all ages - kids, families and adults - through creativity, innovation and marketing leadership."

"Our partnership with McDonald's brings together two great global brands," says Jeffrey Godsick, Twentieth Century Fox's executive vice president of marketing. "Aligning our brand with the world's most recognized restaurant gives us the potential to extend the popularity of these ground-breaking experiences to millions of people worldwide."

The U.S. "Night at the Museum: Battle of the Smithsonian" Happy Meal toy collection, which is available in the United States on May 22, features eight characters including such favorites as Larry, Rexy and Octavius. The excitement extends online as each U.S. Happy Meal toy comes with a special code to unlock more fun at McWorld, the McDonald's virtual world at www.happymeal.com.