Industry News | June 15, 2009
No. 1 Bottled Water Brand Comes to Arby's
“We are proud to be serving such a well-recognized brand as Nestlé Pure Life,” says Ed Gleich, senior vice president, Concept Innovation, Arby’s Restaurant Group, Inc.
Arby’s will be serving Nestlé Pure Life in half-liter Eco-Shape™ bottles that have 30 percent less plastic than the average beverage bottle of the same size, and the bottle is 100 percent recyclable. Nestlé Pure Life is purified drinking water enhanced with a unique balance of minerals for taste.
In addition, Nestlé has signed on as a premier partner with the Arby’s Charity Tour (ACT), a nationwide series of golf tournaments, auctions and Arby’s restaurant fundraisers benefiting Big Brothers Big Sisters and other youth mentoring organizations. Nestlé Pure Life will be the exclusive bottled water provider at each of the 24 ACT events in 2009. Since its inception, the ACT has raised more than $26 million for local youth-mentoring programs.
“Nestlé shares in our philosophy of making a difference in the communities that we serve,” says Greg Hawkins, senior vice president of Community Partnerships, Arby’s Restaurant Group, Inc. “We are proud to partner with an organization that recognizes the importance of education and mentoring.”
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