Industry News | August 10, 2010

With a Nod to Heritage, Whataburger Goes BBQ

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Whataburger celebrates its 60th anniversary in August with a nod to the company's Texas heritage as it brings back its BBQ Cheddar Burger. The limited-time menu item is available through September 20 at all 700-plus locations across 10 states.

The burger features two 100-percent fresh, never frozen, American beef patties grilled and topped with grilled onions, melted shredded cheddar cheese, pickles, and Whataburger's own special barbecue sauce on a toasted five-inch bun.

"Barbecue is a huge part of southern cuisine, so bringing back the BBQ Cheddar Burger is a great way to salute our heritage as we celebrate our 60th anniversary," says Rich Scheffler, Whataburger Restaurants LP group director of marketing. "Our BBQ Cheddar Burger has a bold, tangy flavor that makes it a popular limited time menu item."

The BBQ Cheddar Burger is available in two sizes, regular or junior, and can be purchased alone or in a combo meal with a drink and French fries. For a small charge, customers can substitute a side salad, featuring a mix of romaine and iceberg lettuce, grape tomatoes, and carrots, instead of fries.