Noodles & Co. Plans Brand Repositioning; Hires Agency

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Fast-casual restaurant chain Noodles & Company will introduce a brand repositioning, as “Your World Kitchen,” and has selected advertising agency TDA_Boulder to develop and execute it, via out-of-home, radio, digital, print, and in-store advertising and social media marketing.

The client’s previous agency had been Carmichael Lynch, Minneapolis. There was no review. Selection was managed by Noodles & Company EVP, marketing Dan Fogarty and based on the results of a brand development assignment.

Noodles & Company, founded in 1995 and based in Broomfield, Colorado, offers international noodles and pasta dishes at over 300 restaurants in 26 states, California to Connecticut. Meals from Japanese Pan Noodles to Penne Rosa to Wisconsin Mac & Cheese are all cooked to order and delivered to your table in under five minutes.

TDA_Boulder, in Boulder, Colorado, is a strategically-focused creative agency with $30 million billings from clients including, among others, Noodles & Company, FirstBank, Sir Richard's Condom Co., Outdoor Research, Tri-Net, Petzl USA, Cheribundi, Kappius Cycling Components, Justin's Peanut Butter, and Blackburn Bike Locks.