Industry News | February 24, 2014

Norway Lobster Bites Return to Long John Silver's

Long John Silver’s announced the return of Norway Lobster Bites to its menu. Norway Lobster Bites—a new twist on a fan favorite that has not been available since 2009—are made of 100-percent Norway Lobster tail wild caught from the North Atlantic.

Norway Lobster Bites are the latest in a line of products introduced by Long John Silver’s as part of its evolution to become a more contemporary, relevant seafood brand. Earlier this month Long John Silver’s launched a multi-pronged campaign encouraging Americans to “Think Fish” and advocating for increased consumption of seafood in the U.S.

“Norway Lobster Bites are back and better than ever,” says Charles St. Clair, chief marketing officer for Long John Silver’s. “These bite-sized morsels are made of 100-percent Norway Lobster Tail and shelled by hand before they are cooked in a tasty, light breading that delivers the perfect buttery crunch. They’re an irresistible addition to a menu that is evolving to be more relevant to today’s consumer.”

Norway Lobster Bites contain no additives and, like all fried foods at Long John Silvers, are cooked in pure soybean oil that contains no trans fat.

Guests can enjoy Norway Lobster Bites at participating stores in a Shooter portion for $1.99 or Snack Box for $3.99. Prices may vary.

Norway Lobster Bites follow the January release of Dippin’ Fish Strips—a new, more portable way to enjoy the classic batter-dipped fish— and the Ciabatta Jack Sandwich—a fish or chicken sandwich served on warm ciabatta bread—in September 2013.

Norway Lobster Bites are available in participating stores through the end of April.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.