Industry News | January 22, 2010
Nothing Beats A Beer And A Burger
Burger King Corp. today announced the opening of the Whopper Bar in the heart of Miami’s South Beach, marking the next stage of the Whopper Bar’s premium, customizable restaurant experience.
The new location will open its doors next month and boasts innovative versions of America’s Favorite Burger, the Whopper sandwich, with ice-cold beer on the menu.
“Burger King Corp.’s development strategy for the Whopper Bar involves carefully targeting marquee locations that often serve as consumer destinations,” says Chuck Fallon, the North America president of Burger King Corp. “Not only is South Beach in our backyard, but the warm weather, famous nightlife, and colorful personality of the destination make it a great fit for a Whopper Bar restaurant. It also serves as a great opportunity to introduce U.S. Whopper Bar guests to food delivery service and the addition of beer on the menu.”
Whopper Bar South Beach features a modern look and feel, as well as the concept’s specialized menu dedicated to delivering America’s Favorite Burger in a highly personalized way. After customers select their sandwich, expert “Whopper-istas” build burgers to order from a visible toppings theater that lets guests choose from an array of more than 20 favorites, such as A.1. Thick & Hearty steak sauce, pepper bacon, guacamole, and crispy onions.
Exclusively at this U.S. location, restaurant guests can pair their premium Whopper sandwiches with an array of Anheuser-Busch and MillerCoors beer products, including Budweiser, Bud Light, Bud Light Lime, and Miller Lite.
“We are pleased to offer our guests the option of pairing America’s Favorite Burger with a great American beer in this ideal destination,” Fallon says.
In keeping with South Beach’s notoriously late-night crowd, the restaurant is open 24 hours a day to satisfy Whopper cravings at all hours. Burgers will be served around the clock, and breakfast is available from 5-10:30 a.m.
Whopper Bar South Beach also takes advantage of Miami’s year-round sunshine with an outdoor dining area that seats more than 45 guests and for the first time ever, provides a convenient walk-up window for customers to order on the go as well as food delivery service for local guests who prefer to have the taste of the flame-broiled Whopper delivered to them.
In addition, the “Bar Favorites” menu features the best premium sandwiches, such as the Bourbon Whopper sandwich and Pepper Bacon Steakhouse XT burger.
The South Beach Whopper Bar also debuts an exclusive addition to the Bar Favorites line-up with the BK Black & Blue Steakhouse XT burger, named for the bold taste of blue cheese and blackened Cajun sauce. The new, premium build features an extra thick, flame-broiled 7-ounce beef patty topped with blue cheese, pepper bacon, blackened Cajun sauce, onions, tomatoes, and lettuce on a corn-dusted bun.
Whopper Bars Around the World
Since the contemporary, flexible-footprint Whopper Bar restaurant concept was first introduced in March 2008, Whopper Bars have opened in every BK operated region across the globe. The world’s first Whopper Bar opened its doors in March 2009 at Universal CityWalk at Universal Orlando Resort, followed by the opening of others in Munich in June 2009, Singapore in September 2009, and Venezuela in November 2009.
BKC continues to strategically target carefully selected, high-traffic destinations for future Whopper Bar locations in potential cities such as New York City, Las Vegas, Los Angeles, and Malaga, Spain. Consumers can expect to see Whopper Bars in high-profile venues like sports arenas, airports, and other tourist destinations.
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