Industry News | February 21, 2012

Noventri Launches Tool to Simplify Digital Menuboard Use

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Noventri brings simplicity to the digital menuboard user with a newly announced service, QSR-Net. The service is directed toward quick-service restaurants and is a compilation of the Noventri on-site Network Operation Center, the QSR-Net team, 24/7 phone support, network-wide monitoring, and software updates.

Franchises and quick serves are well aware of the many challenges of traditional menuboards, which result in a lack of overall store compliance and consistency and less then accurate testing results for promotions and new food items. Digital menuboards address these basic challenges but then present new challenges such as: Who will create new menu content and updates and assure that these are distributed to all digital menuboards within a network? Who will manage the technical software updates? How will the scheduling of menus be managed and by whom? Who will monitor and maintain a well-functioning network nationwide or internationally?

Having years of experience working with quick serves, Noventri saw the need to simplify the digital menuboard user’s experience with updating and maintaining digital content for menus.

“Most [quick serves] don’t have a technical or creative or graphics team at their restaurants,” says Andrew Hoffman, VP at Noventri. “This makes it difficult for many franchisees to maintain their menuboards. For instance, to just change a simple promotion or item pricing can be intrusive to most restaurant managers. And at the corporate level, this may require establishing a team to manage networked digital menuboards. So corporate may hold back on such an endeavor.”

With QSR-Net, the Noventri team handles these day-to-day challenges and simplifies the digital menuboard experience so that all menuboards throughout a franchise or chain of quick serves are always up-to-date, present a consistent message throughout the network, and are compliant at each location. This would include dayparting, or scheduling for breakfast, lunch, or dinner menus, testing new food items in select locations, and exact planning of promotions and pushing promotions on scheduled dates to select locations. QSR-Net allows digital menuboards to virtually run on their own. Content updates and additions are just a phone call away.