Industry News | August 15, 2012
NPD Research Reveals Americans' Snack Habits
U.S. consumers are less likely to skip their breakfast, lunch, and dinner meal times today than they were five years ago, but these meals are often described as mini-meals rather than full meals, according to The NPD Group, a leading market research company.
A recent NPD food market research report finds that although Americans still carve out main meal times, the number of items consumed at each main meal has declined over time, with consumers snacking in-between meals often.
The average American today has 4.1 food and beverage items at dinner, compared with 5.3 items in 1985. Dinner is the only meal in which a majority of the meal occasions are considered by consumers to be a full or complete meal, according to NPD’s “Snacking in America 2012” report.
The report, which examines long-term attitudes and behaviors about snacking, as well as snack selection drivers, finds that snack occasions fill the gaps between traditional main meals, with morning showing multiple eating occasions.
One out of every five eating occasions in the U.S. is a snack, and more than half of Americans (53 percent) are snacking two or three times a day.
“Our frequent snacking is a result of our hectic lifestyles, need for convenience, increasing desire to eat healthier foods, and simply to enjoy what we eat,” says Darren Seifer, NPD food and beverage industry analyst.
“There is, however, a complexity to snacking behaviors based on demographics, needs states, and attitudes,” he continues. “Food manufacturers and retailers will need to align their business strategies with the appropriate consumer behaviors in order to capitalize on consumers’ penchant for snacking.”
Food & Beverage
Move Over 4-Leggers, 2-Leggers Coming In!
Just ran across some surprising breakfast info and thought it was worth sharing, then watching where it goes. Although McDonald’s has offered its Southern Style Chicken Biscuit on the breakfast menu for several years now, and of course, Chick-fil-A menus chicken at breakfast, it came as a surprise to this writer that both chicken and turkey have gained significant ground on the breakfast menu. It seemed worthy of further investigation.
It turns out that both turkey and chicken have been getting more popular as a component of the morning meal. In a report published earlier this year, Technomic found that 24% of consumers surveyed said they’ve been eating turkey at breakfast more often than they had two years before, while 11% had been eating more chicken.
I dug further. Technomic also found that 70% of those saying their poultry consumption had risen mentioned a desire to eat more healthfully was the motivator behind their choices.
Okay, so chicken or turkey in the morning. But where were these people getting their wake-up proteins? Were they all firing up their broilers in the morning? Seemed unlikely.
So were they were going to McDonald’s or Chick-fil-A? Could be, but I discovered there are many operators offering chicken or turkey items in the a.m., I just hadn’t had my radar tuned in right.
Some of the options hew closely to the classics, with bacon or sausage made from chicken or turkey:
- Energy Breakfast Sandwich (Energy Kitchen) uses five egg whites with low-fat American cheese and turkey bacon on a honey whole-wheat English muffin.
- Power Panini Thin with Chicken Apple Sausage (Corner Bakery) is made with scrambled eggs or egg whites, chicken apple sausage, and Parmesan and Cheddar cheeses on thinly sliced whole-grain harvest toast.
- Santa Fe Egg Wrap (Einstein Bros Bagels) includes eggs, turkey sausage with ancho lime salsa, jalapeño schmear and pepper jack cheese.
Others use the more familiar forms of the poultry:
- Power Wrap (First Watch) is made with fluffy egg whites, turkey, spinach, house-roasted crimini mushrooms and Swiss in a sun-dried tomato basil tortilla.
- 2 Egg & Cheddar Sandwich with Roasted Turkey (Au Bon Pain) has a self-explanatory name and is served on a choice of breads.
- Breakfast Burrito with Chicken (Qdoba) is a flour or whole-wheat tortilla filled with grilled chicken, eggs, potatoes, choice of sauces and salsas, and optional shredded cheese or sour cream.
Did you note something in common in all those descriptions? Each one of them includes eggs!
Now I know what you’re thinking: this is a blog for the American Egg Board, so of course those items all include eggs. But foodservice operators are pretty savvy about the American consumer and they don’t include eggs just for fun. Eggs are a tasty, nutrient dense protein and just happen to be delicious.
Oh, by the way, are there eggs on the breakfast sandwiches you normally order? Uh huh. I thought so.
For more, visit www.AEB.org