Industry News | February 14, 2014

NRA Launches Digital Makeover Contest for Members

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The National Restaurant Association (NRA) launched its Extreme Digital Makeover campaign geared towards members looking to expand their business online. Winners will receive access to various prizes designed to boost their restaurant’s web presence, text messaging, online ordering, and local marketing efforts.

The contest is open to NRA members looking to invent, reinvigorate, or re-invent their restaurant’s digital presence. Nominations are open through March 14 at Restaurant.org/DigitalMakeover.

“Our Extreme Digital Makeover contest is just one of the many ways NRA supports its members and helps promote restaurant innovation,” says Phil Kafarakis, chief innovation and member advancement officer for the NRA. “Technology is becoming increasingly vital to the restaurant industry as consumers make reservations, look up menus, and place their orders online. We want to educate operators and suppliers on best practices regarding web presence, email marketing, text messaging, and social media in order to reach new patrons and maintain customer loyalty.”

Interested members will be asked to fill out a short application detailing why they deserve a digital makeover. Members will have the ability to check off which prizes they would like to be considered for. The digital makeover contest will award four different winners one of the following prizes: 

·         Mopro: 2 years of free digital media package, including a custom HTML5 website, video, photos, social media and e-commerce shop

·         CMSText: 1 year of free text messaging platform service

·         EatStreet: 1 year of free online ordering services, website development, credit card processing for online orders and associated marketing for a single location

·         Fishbowl: 1 year free of Local Marketing Suite (Email Marketing [up to 5000 names on list], Social Media Marketing & Reputation Management)

In addition to the contest, the NRA will host a webinar focusing on digital best practices for restaurant operators on Thursday, February 27 at 2 p.m.

NRA’s latest research shows that restaurant technology in on the rise. More than two in five have used a smartphone to find restaurant locations and directions or viewed menus, and 43 percent have ordered takeout or delivery orders online. Additionally, 36 percent of all adults surveyed say that would like to receive notification of specials or events through social media like Facebook or Twitter, and 61 percent said they would like to receive email or text notifications of daily specials.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.