Industry News | December 16, 2013

NRA Partners with Primary Color for Branding Insights

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The National Restaurant Association announced its collaboration with Primary Color, an award-winning visual solutions company, to provide enhanced branding insights for restaurant and foodservice operators worldwide. Primary Color will provide education resources through the NRA’s Manage My Restaurant platform to support and help members better understand the importance of color and consistency for their images, branding, and marketing materials.

“We are excited to align with Primary Color, one of today’s leading full service print-media companies, to educate the restaurant industry on new and innovative ways to enhance operators’ branding and marketing efforts,” says Phil Kafarakis, chief innovation and member advancement officer for the National Restaurant Association.

Primary Color provides turnkey services across all pre-media, print, and Web-based technologies to facilitate and simplify marketing strategies and execution.

“Branding and design is a top priority for restaurants as they look to attract new customers and maintain guest loyalty,” says Paul Wartman, senior vice president for Primary Color.

Through Primary Color’s sponsorship, NRA members will have access to branding insights and information that will help businesses reduce costs and increase profitability, while enhancing guest satisfaction and brand loyalty. Primary Color’s products and services include all forms of print production, design, and fabrication of indoor and outdoor POP displays, event and trade show solutions, store profiling and installations, and fulfillment and distribution.

Additionally, Primary Color will offer operators online Web-to-print portals for ordering all their marketing materials. These portals solve ordering complexities and reduce turnaround time by creating one centralized location for POP signage ordering and customization of marketing collateral. This web-based solution has empowered operators and franchisees to increase their local store marketing efforts and drive sales into their stores.

“We at Primary Color are very pleased to work with the National Restaurant Association and be able to offer their membership the very best in impactful marketing solutions and education,” says Primary Color’s president, Dan Hirt. “Primary Color is dedicated to giving back to the association and their membership to enhance their growth and increase their visibility.”