Industry News | December 1, 2011

NRA Show 2012 to Debut Healthier Kids Fare Pavilion

The National Restaurant Association is launching a new Healthier Kids Fare pavilion at its 2012 Restaurant, Hotel-Motel Show to underscore its commitment to helping members and Show attendees increase healthful children’s options on restaurant menus.

This special area of the exhibit floor at the nation’s largest and most comprehensive industry trade show will make it easy for foodservice operators to find a range of healthful food and beverage products to develop delicious and nutritious children’s menus.

The NRA Show 2012 will be held at its new dates, May 5-8, at Chicago’s McCormick Place.

“Children’s nutrition is one of the strongest trends we’re seeing in the restaurant industry right now,” says Dawn Sweeney, president and CEO of the National Restaurant Association. “The success of our new Kids LiveWell program demonstrates that the industry is on the right track when it comes to highlighting nutritious options on menus nationwide.

"To further support this effort, we created the Healthier Kids Fare pavilion at NRA Show 2012 so that restaurant operators can explore the newest and most innovative food and beverage products related to children’s nutrition on the market today, and continue to expand such options on their menus.”

Healthier Kids Fare will feature food and beverage manufacturers showcasing nutritious items for kids, including products with limited fats, sugars, and sodium, and items that provide essential nutrients.

In addition, the National Restaurant Association’s Kids LiveWell program, which launched this summer, features dozens of restaurant companies with thousands of locations nationwide. To participate in the program, restaurants must provide children’s menu items that meet specific and strict nutrition criteria.

Kids LiveWell will be featured in the National Restaurant Association booth No. 6300 at the concourse entrance to the North Hall on the exhibit floor. 

Exhibitors in Healthier Kids Fare do not have to meet the Kids LiveWell criteria, but must feature products that contribute to a healthier diet.

The annual National Restaurant Association Restaurant, Hotel-Motel Show is the largest single gathering of restaurant, foodservice, and lodging professionals. NRA Show 2012 will be held at its new dates May 5–8, at McCormick Place in Chicago.

The event attracts more than 58,000 attendees and visitors from all 50 states and more than 100 countries, and showcases the latest products, services, innovative ideas, and up-to-the-minute information about trends and issues and other growth opportunities than any other industry event. For more information, visit the Show website at www.restaurant.org/show.