Industry News | December 18, 2012

NRA, Technomic Team Up for Adult Beverage Programs

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To strengthen its commitment to providing business-enhancing resources to its members, the National Restaurant Association (NRA) has partnered with Technomic to provide actionable information on adult beverages and restaurant bar programs.

“Wine, spirits, and beer can be a profitable part of a restaurant’s offerings. Having the latest information at their fingertips will help operators maximize profitability and provide guests a selection of adult beverages to meet their increasingly sophisticated palates,” says Dave Matthews, executive vice president of innovation & membership advancement for the NRA.

“Technomic is a recognized leader in the adult beverage information space, and we are confident that our strategic partnership will provide ready-to-implement expert advice and insights to help restaurants succeed,” he adds.

Darren Tristano, executive vice president of Technomic, says “Adult beverage is a dynamic element in the hospitality business, now and for the foreseeable future, and numerous opportunities exist for operators and suppliers to build sales and revenue. We are pleased to bring our adult beverage information and expertise to NRA members and contribute to their success in 2013 and beyond.”

Technomic will provide content for the NRA’s Restaurant.org website and e-newsletters on adult beverage topics to help NRA members strategically plan their bar programs.

Additional content will be provided in the form of subject-matter experts for webinars and seminars at the 2013 International Wine, Spirits & Beer Event, to be held May 19–20, in conjunction with NRA Show 2013 in Chicago.

In addition, Technomic provided a special adult-beverage report that was included in the NRA’s 2013 Restaurant Industry Forecast.  

Technomic is a leading research and consulting firm serving the food and foodservice industries. The company has more than 40 years of experience and specializes in benchmarking studies, customer satisfaction and need assessments, organization-effectiveness programs, and trade-channel research.