Industry News | January 22, 2014

NY Bagel Launches “Beef Up Your Bagel” Campaign

The breakfast and lunch franchise, NY Bagel Cafe & Deli, introduces a new menu item, the Bagel Burger, which is now available in several styles. Every year 13 Billion burgers are consumed in the U.S. alone. With recent increase in burger sales across the country due to the advent of the “gourmet” burger, NY Bagel decided to pair its bagels with America’s favorite lunch.

 

“The bagel is no longer just for breakfast,” says Joseph Smith, CEO of NY Bagel Enterprises. “You can get a burger on a bun anywhere. There are no burger buns here.”

 

The initial launch has several flavors such as the Classic Cheeseburger, Mushroom & Swiss, Spicy Burger with Jalapeños, and the BBQ Bacon & Cheddar. There are plans in the future to include a Veggie Burger to the lineup.

 

NY Bagel Cafe expands and diversifies its lunch menu with the addition of Bagel Burgers. The current menu features more than just great bagels. Also on the menu are fresh salads, soups, Panini sandwiches, and wraps. All of these are served all day at every location.

 

“We want our customers to have variety when they visit one of our locations. Where else can you get a burger on a bagel? Only at NY Bagel.” Smith adds.