Industry News | August 6, 2013

NY Bagel Merges Classics with New Bagel Burger

The breakfast and lunch franchise, New York Bagel Café & Deli, launched a new menu item, the Bagel Burger, which is now available in several styles. NY Bagel pairs bagels with America’s favorite lunch, the burger.

“The bagel is no longer just for breakfast,” says Joseph Smith, CEO of NY Bagel Enterprises. “There are no burger buns here.”

The initial launch has several flavors that consumers are sure to love such as the Classic Cheeseburger, Mushroom & Swiss, Spicy Burger with Jalapeños, and the BBQ Bacon & Cheddar. There are plans in the future to include a Veggie Burger to the lineup.

With a lineup featuring popular wraps, salads, and Panini sandwiches, NY Bagel expands their already diverse lunch menu with the addition of Bagel Burgers. “We want our customers to have variety when they visit one of our locations” Smith adds.