Industry News | February 14, 2008

NYC Paneras Join Carpool Club

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NuRide, Inc., an incentive-based online ridesharing community, announced yesterday Panera Bread has partnered with the company to provide a valuable offer from its "pick two" menu for commuters in the New York metro area who share rides using NuRide.

"We work hard to show our appreciation to our customers not only within our bakery-cafes but also throughout the communities we serve. Sponsoring commuters who are pairing up is a meaningful way for us to support and improve the neighborhoods we serve," says Lowell Farkas, owner of the participating Panera Bread franchises. "We are proud to provide this special offer to forward-thinking commuters who are making a real environmental difference by sharing rides on the NuRide Network," he says.

Panera Bread joins a growing list of companies who sponsor commuters as part of the Tri-State 5,000,000 Mile Rideshare Challenge. This ongoing event involves thousands of commuters who will share rides resulting in 5 million fewer miles driven and 2,100 fewer tons of greenhouse gas emissions. To participate, commuters use NuRide's online ridesharing service to find others going their way and earn points that are redeemed for rewards provided by corporate sponsors.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.